A PURPOSEFUL DESIGN PROCESS
The ideal life cycle of a garment goes like this: Source –> Design –> Wear –> Pass –> Patch –> Recycle. Since 1877, we’ve had a focus on designing long-lasting products, but the infrastructure to fully accommodate a circular design process wasn’t developed. Now, as new technologies are opening up new opportunities, our long-term goal is to take end-of-life into consideration at the design stage for all products we make.
As much as 80% of a garment’s environmental footprint is determined in the design phase. In this phase, we specify materials and constructions dictating the footprint upstream in the supply chain but also the footprint at end-of-use for the product, which doesn’t have to be end-of-life for the material. By constructing the garment in one material, we ensure that the garment can be recycled, and the material can be used again in new textiles.
With 73% of clothing either ending up in a landfill or being incinerated at the end-of-life and only 1% of textiles being recycled into new fabrics, Helly Hansen is hoping to lead the way forward in eliminating waste through circ